Breaking Down the Barriers to Buying Your Product and Service Part I

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If you have a good product in hand with the right price, good creative solid offer and you tried your best marketing list. But still failed to get your desired result what you expect. You may wonder that you are doing right things but why they are going wrong?

There are many barriers that can play role as hurdle in buying your product such as intellectual, physical, emotional and financial that could stand between your business and your prospect.

Your goal should be reached to your customers in any way. Ask yourself how to promote your product and remove every barrier that stops your sale. Here, are few tips to find the barriers and remove it;

Identify the barrier

You can identify what your prospect can think. Read your postcard message. Do you think the postcard information is catchy enough to attract your target audience? Do you think it is clearly targeted to your prospect only? Do you think your message can attract the attention of right kind of person? Is it enough informative? Do you consider it as an interesting message? Do you thinks a person like you, would love to buy your products and services?

The clarity barrier

You should focus on your postcard offer and think is the offer absolutely clear? Do the postcards have all details written clearly? Do you think it is easy to understand at reader’s glance? Do you think it is straightforward, simple and to the point? Did you have mention the reply form?

The product identity barrier

Do you think your product has unique selling identity? Does your product relay on a big idea? Can you prove superiority of your product? Do you think you have turned all features into meaningful benefits to your prospect? Do you think your prospect can explain your product’s features and benefits in 10 seconds?

The Involvement Barrier

Could your prospect consider simple choices to make? Would you like to involve your prospect in quiz and checklist? Have you capitalized the prospect’s inborn sense of play with stickers, tokens, coupons or other devices? Have you offered something valuable to your prospects? Do you think involvement of prospect can generate better results and understanding?

These are some common barriers that one should consider before creating direct marketing campaign. The marketers who failed to deliver successful marketing campaign can consider these barriers and they should work on it.



Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.




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It doesn’t matter whether your business is offline or online, the basic needs of your customers are the same. To part with their hard earned cash, your customers must feel they are getting value for the money and are not going to be ripped off.

In other words they need to trust YOU and YOUR PRODUCT.

With an offline business you can build credibility by having a professional looking business premises, product merchandising and good customer service. Most times customers will make a purchase because things look and feel right even though it may be the first time they have been to your business.

With an online business however, it is much more difficult to establish credibility.

Current techniques employed by many online businesses include, but are not limited to, the following:

Professional web design and hosting
Providing Contact Information
Privacy Policies
Customer Testimonials
Money Back Guarantee
Secure Services

But despite all these measures, even the marketing guru’s will tell you, most people don’t buy from you on their first visit. It takes repeated exposure, and you must first nurture a relationship and build trust with them. In fact it has become standard online business procedure to gather the email address of visitors, often through the offering of free gifts, and then follow up with a series of auto-responder messages in order to build that trusting relationship.

Now this technique of building trust, although effective, takes time and, as time is money, months can be a long time to wait, especially if this particular business is your main source of income.

So how can you develop this relationship quicker? Answer — Add Video to your websites and emails.

Businesses that have introduced video communications to their marketing program have reported a whopping 300% to 400% increase in sales conversions. Why? Because people feel more comfortable buying a product or service when they feel like they “know” the people and business they’re dealing with.

By introducing yourself, staff and marketing message through video you can break down barriers, create rapport and differentiate your business in the minds of the buyer. They can get to know you as if they have met you in person and because they have a visual and auditory memory of you, you will make a longer lasting impression than if they had just seen your picture or read about you in print.

Using video e-mails and adding streaming video to your website is simple and easy. In fact, it’s as easy as sending text e-mails, and cutting and pasting text. Most small businesses already have all the necessary skills to send video e-mails and post streaming video online, add to this the emergence of web based video portals offering video e-mail, video on demand, video instant messaging, and live webcasts, and they now also have a mechanism for sending video communications to buyers quickly and easily without investing a lot in additional software or computer equipment.

As personal-rich media goes mainstream, consumers will expect businesses to communicate through video.

Businesses that don’t risk losing credibility as professional players and losing market share to more dominant competitors with a stronger visual presence. Some research predicts that streaming video will grow from a billion dollar industry to a billion dollar industry in a few short years. This dramatic growth has already started to occur, and if you’re a new online business owner, you can’t ignore this trend.

The Bottom Line?

Developing customer relationships through print alone can be a drawn-out task that may take many months to build.

However, by adding video, the relationship can start almost immediately, and all you need to do is be yourself, present your business honestly and focus on your customer’s needs, and solve their problems. It really isn’t as hard as you might think, just remember some the offline business strategies that build customer confidence. Then, put it on video and “voila,” you’ve created a personalized online experience that will have your customers whipping out their credit cards much faster that you might think.

I hope you find these tips helpful in order to build YOUR success online!

Read more of this article at my Blog:

To grab a free copy of my Affiliate Marketing Supremacy Report, and join my email list, click here:

I appreciate you, and I wish you all the best for your success!

Build Your Success Online Today!


Dale Bateman
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