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Miami

09.11.2017

12.11.2017

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Fort Lauderdale

09.11.2017

13.11.2017

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09.11.2017

12.11.2017

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09.11.2017

12.11.2017

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Tampa

14.11.2017

15.11.2017

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Chicago

04.12.2017

04.12.2017

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15.11.2017

04.12.2017

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Covington

04.11.2017

07.11.2017

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Savannah

07.11.2017

15.11.2017

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Fort Myers

23.11.2017

27.11.2017

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Washington

15.01.2018

22.01.2018

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Boston

17.12.2017

20.12.2017

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05.12.2017

12.12.2017

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04.11.2017

07.11.2017

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Houston

29.11.2017

05.12.2017

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Portland

25.11.2017

29.11.2017

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Charlotte

26.05.2018

04.06.2018

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Detroit

29.06.2018

02.07.2018

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Denver

15.11.2017

20.11.2017

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25.11.2017

29.11.2017

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Charleston

08.12.2017

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Buffalo

01.12.2017

06.12.2017

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11.12.2017

18.12.2017

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Rochester

28.01.2018

13.03.2018

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Montreal

01.12.2017

04.12.2017

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Jacksonville

13.12.2017

16.12.2017

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Columbus

09.12.2017

10.12.2017

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Raleigh

14.04.2018

14.04.2018

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Greensboro

22.12.2017

27.12.2017

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Las Vegas

01.12.2017

04.12.2017

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Toronto

15.12.2017

16.01.2018

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Chattanooga

11.12.2017

25.12.2017

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Dayton

09.12.2017

10.12.2017

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Greenville

10.11.2017

12.11.2017

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Minneapolis

30.11.2017

03.12.2017

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Cleveland

16.02.2018

18.02.2018

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Indianapolis

19.01.2018

28.01.2018

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Los Angeles

31.10.2017

08.11.2017

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Grand Rapids

22.12.2017

30.12.2017

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San Francisco

17.01.2018

24.01.2018

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Oakland

30.10.2017

31.10.2017

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Nashville

15.11.2017

05.12.2017

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San Diego

05.12.2017

10.12.2017

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Austin

08.12.2017

10.12.2017

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San Juan

08.12.2017

10.12.2017

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Fletcher

13.11.2017

14.11.2017

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Portland

14.11.2017

20.11.2017

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Winnipeg

08.03.2018

15.03.2018

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Seattle

02.12.2017

06.12.2017

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Pittsburgh

17.05.2018

26.05.2018

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Phoenix

08.12.2017

10.12.2017

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Ottawa

14.12.2017

18.12.2017

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Mexico City

28.11.2017

04.12.2017

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San Antonio

09.01.2018

16.01.2018

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Baltimore

23.11.2017

26.11.2017

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Traverse City

19.01.2018

21.01.2018

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St Louis

08.11.2017

12.11.2017

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Augusta

17.11.2017

01.12.2017

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Reykjavik

08.12.2017

11.12.2017

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Georgetown

09.12.2017

05.01.2018

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Monterrey

25.05.2018

27.05.2018

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Merida

17.01.2018

31.01.2018

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Aguadilla

27.12.2017

07.01.2018

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Albuquerque

24.12.2017

31.12.2017

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San Jose

08.12.2017

12.12.2017

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Santa Ana

14.12.2017

19.12.2017

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Pointe-a-pitre

20.11.2017

26.11.2017

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Midland

23.11.2017

29.11.2017

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Dublin

10.04.2018

17.04.2018

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Kitchener-Waterloo

10.11.2017

13.11.2017

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Vancouver

04.05.2018

08.05.2018

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Charleston

06.12.2017

09.12.2017

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Allentown

08.11.2017

14.11.2017

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Albany

24.02.2018

06.03.2018

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Little Rock

01.04.2018

01.05.2018

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Plattsburgh

24.02.2018

06.03.2018

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Valparaiso

03.11.2017

12.11.2017

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Memphis

07.12.2017

11.12.2017

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Sacramento

09.12.2017

22.01.2018

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Geneva

30.11.2017

08.12.2017

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Omaha

07.12.2017

10.12.2017

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Kansas City

29.12.2017

01.01.2018

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Nassau

16.11.2017

20.11.2017

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Ontario

29.11.2017

29.11.2017

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San Jose

29.01.2018

10.02.2018

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Edmonton

02.11.2017

06.11.2017

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15.02.2018

16.02.2018

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03.04.2018

13.04.2018

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Wilmington

08.11.2017

09.11.2017

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Akron/Canton

02.01.2018

04.01.2018

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Edinburgh

16.01.2018

18.01.2018

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Owensboro

24.11.2017

29.11.2017

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Moscow

29.11.2017

14.12.2017

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Bridgetown

18.01.2018

25.01.2018

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Berlin

13.02.2018

20.02.2018

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Frankfurt

07.12.2017

11.12.2017

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London

05.12.2017

11.12.2017

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Salt Lake City

26.12.2017

03.01.2018

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Helsinki

12.02.2018

20.03.2018

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Paris

18.01.2018

28.01.2018

Tickets from 344

Although many will say that copywriting for the web is a new and totally different animal, remember that the principles of copywriting still apply, and it’s a skill that has been around longer than you may think.

Writing compelling and persuasive copy is a skill that every entrepreneur must learn – whether they conduct business online or offline. And at the beginning of any marketer’s career this more important than ever. Because unless you can pay many thousands of dollars to hire someone to write great salescopy for you, you’ll surely break the bank in no time, if your sales can’t back-up the expenses that it will take for you to have it professionally outsourced.

Copywriting is essentially marketing. It is persuasive and it promotes an overall idea about either a product, a service, or a company.

Copywriting has only one goal, which is to SELL. But with the advent of the internet, copywriting has become more in depth and wordy to assist in search engine rankings.

Copywriting is about knowing how to use words. This includes how to manipulate them and assemble them in a way that achieves your ultimate goal … which is to SELL.

Effective copy will speak directly to your audience. So to be able to do that, you first must understand who your audience is. What keeps your prospects awake at night? What problems and pain do they struggle with? What questions do they have? And what answers can you provide?

Also in speaking directly to your audience, it must be in words that they can understand and relate to. And to draw them into the message you are communicating, write your copy as if it were for ONE PERSON. Sprinkle it with words like YOU and YOUR, rather than “we, me, and our”.

Since our world is made up of all different levels of literacy, choose your words wisely so that they can be understood by customers and prospects with weaker reading skills. In fact, some of your customers and prospects might be multi-lingual, and their vocabulary skills in the language you’re marketing in might be weaker.

For this reason (and others too), keep your paragraphs short, and scannable.

Scannable copy means that a person can glance at the web page, and get the general idea of your message without reading every word of it. As you organize the format, remember to make use of color, bold & italics, font sizes, capitalization, bulleted lists and line length.

Although all these formatting choices will help to make your copy scannable, don’t use them all at the same time, or for entire sentences. Highlight a word or two that needs some PUNCH, and needs to stand out. If there’s a point that needs to be drilled in to the minds of your readers, make it stand out by using one of these formatting options.

Since your goal is for your visitors to BUY, you want them to READ. And for them to READ your copy, it must be EASY to read.

For more on internet and online marketing strategies – visit : copywriting tips for beginners

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