Global Online Marketing Profile 2010 Forecast – Mexico

Looking For Cheap Flights To Mexico


Cheap Flights to Mexico City

Origin Departure date Return date Find Ticket

Guadalajara

20.05.2017

22.05.2017

Tickets from 85

Monterrey

07.07.2017

11.07.2017

Tickets from 92

Cancun

22.06.2017

27.06.2017

Tickets from 98

Chihuahua

30.06.2017

02.07.2017

Tickets from 102

Merida

03.05.2017

10.05.2017

Tickets from 120

Aguascalientes

03.08.2017

04.08.2017

Tickets from 120

Tijuana

04.05.2017

08.05.2017

Tickets from 134

Torreon

22.05.2017

25.05.2017

Tickets from 138

Hermosillo

17.11.2017

20.11.2017

Tickets from 160

Ciudad Juarez

20.06.2017

27.06.2017

Tickets from 164

Los Angeles

31.05.2017

05.06.2017

Tickets from 185

Dallas

01.09.2017

10.09.2017

Tickets from 193

San Francisco

25.10.2017

05.11.2017

Tickets from 193

Durango

26.05.2017

28.05.2017

Tickets from 208

Guatemala City

19.06.2017

28.06.2017

Tickets from 210

Chicago

07.07.2017

18.07.2017

Tickets from 216

San Antonio

04.05.2017

08.05.2017

Tickets from 222

Houston

23.06.2017

26.06.2017

Tickets from 227

San Diego

26.07.2017

31.07.2017

Tickets from 231

Miami

19.06.2017

29.06.2017

Tickets from 232

Las Vegas

16.05.2017

18.05.2017

Tickets from 236

Havana

15.09.2017

22.09.2017

Tickets from 247

Ontario

13.05.2017

20.05.2017

Tickets from 264

Orlando

24.12.2017

07.01.2018

Tickets from 271

Baltimore

12.07.2017

27.07.2017

Tickets from 274

Shreveport

03.06.2017

19.06.2017

Tickets from 274

Omaha

14.07.2017

11.08.2017

Tickets from 280

Nashville

23.06.2017

03.07.2017

Tickets from 286

San Jose

01.05.2017

05.05.2017

Tickets from 289

Toronto

25.05.2017

30.05.2017

Tickets from 293

San Salvador

04.06.2017

10.06.2017

Tickets from 295

Sacramento

06.06.2017

15.06.2017

Tickets from 297

Fort Lauderdale

17.07.2017

31.07.2017

Tickets from 297

Charleston

06.06.2017

07.08.2017

Tickets from 297

Washington

13.05.2017

19.05.2017

Tickets from 302

New York

29.12.2017

11.01.2018

Tickets from 317

San Jose

10.06.2017

17.06.2017

Tickets from 331

Bogota

27.07.2017

04.08.2017

Tickets from 334

Portland

27.07.2017

24.08.2017

Tickets from 352

Phoenix

27.07.2017

07.08.2017

Tickets from 367

Oakland

01.08.2017

07.08.2017

Tickets from 373

Managua

04.09.2017

12.09.2017

Tickets from 374

Fort Myers

24.06.2017

08.07.2017

Tickets from 377

Dayton

04.05.2017

11.05.2017

Tickets from 383

Palm Springs

05.08.2017

19.08.2017

Tickets from 400

Vancouver

08.07.2017

16.07.2017

Tickets from 420

Fresno

10.06.2017

29.07.2017

Tickets from 432

Charlotte

23.05.2017

06.06.2017

Tickets from 436

Philadelphia

13.07.2017

27.07.2017

Tickets from 475

Saskatoon

08.05.2017

14.05.2017

Tickets from 541

Moscow

18.01.2018

01.02.2018

Tickets from 572

Salt Lake City

24.06.2017

31.07.2017

Tickets from 575

Santiago

16.01.2018

31.01.2018

Tickets from 586

Nice

28.09.2017

14.10.2017

Tickets from 647

Asuncion

29.01.2018

19.02.2018

Tickets from 668

Saint Petersburg

10.10.2017

17.10.2017

Tickets from 710

Munich

10.12.2017

17.12.2017

Tickets from 725

São Paulo

26.12.2017

16.01.2018

Tickets from 733

Rome

02.11.2017

21.11.2017

Tickets from 745

Tel Aviv-Yafo

04.06.2017

15.06.2017

Tickets from 747

Amsterdam

25.01.2018

18.02.2018

Tickets from 789

Krasnodar

21.09.2017

20.10.2017

Tickets from 814

Vilnius

31.10.2017

14.11.2017

Tickets from 820

Samara

15.06.2017

26.06.2017

Tickets from 827

Prague

07.05.2017

18.05.2017

Tickets from 833

Buenos Aires

30.05.2017

22.06.2017

Tickets from 848

Cordoba

15.11.2017

21.11.2017

Tickets from 859

Chapeco

09.12.2017

08.01.2018

Tickets from 866

Ekaterinburg

10.07.2017

17.07.2017

Tickets from 882

Minsk

24.08.2017

08.09.2017

Tickets from 909

Milan

08.08.2017

22.08.2017

Tickets from 925

San Juan

14.03.2018

31.03.2018

Tickets from 939

Madrid

01.06.2017

11.06.2017

Tickets from 952

Kiev

09.05.2017

15.05.2017

Tickets from 962

Irkutsk

08.11.2017

29.11.2017

Tickets from 1 033

Krasnojarsk

01.02.2018

28.02.2018

Tickets from 1 037

Seoul

28.12.2017

21.01.2018

Tickets from 1 136

Rennes

06.08.2017

01.09.2017

Tickets from 1 257

Brussels

07.08.2017

11.08.2017

Tickets from 1 266

Astana

14.08.2017

21.08.2017

Tickets from 1 290

Novosibirsk

29.06.2017

03.08.2017

Tickets from 1 318

Rostov

29.04.2017

07.05.2017

Tickets from 1 386

Almaty

05.07.2017

22.07.2017

Tickets from 1 571



Market Opportunity

Many economic analysts agree that the Mexican economy is closely linked to its American counterpart. As a matter a fact, more than a quarter of the country’s GDP, 1.143 trillion in 2008 is estimated to be directly linked to exports to the U.S. Inflation (6.2% in 2008 est.) and the public sector deficit have been under control thanks to major macroeconomic initiatives launched by the Mexican government. Nevertheless, the country continues to face many challenges, the income distribution remains highly unequal. In 2008, over 14% of the population remained under the poverty line and the PPP per capita for 2008 was estimated to $ 14,200. According to a study conducted by BusinessWeek, the Mexican middle class is slowing growing due to the financial crisis and has an income between $ 7,200 and $ 50,000 a year. Moreover, the Mexican government still needs to upgrade the countries infrastructure, modernize its labor laws, and allow private investment in the energy sector. Currently, the president, Felipe CALDERON Hinojosa is focusing the government efforts into reducing poverty and creating jobs. In the foreign trade front, Mexican Imports are estimated to be $ 305.9 billion f.o.b. in 2008. Mexico’s main importing partners are the US 49.6%, China 10.5%, Japan 5.8% and South Korean 4.5%.

Best Industry Segments

The Mexican economy is strongly linked wit the American economy. In fact, the US is the second largest trading partner of Mexico. The total value of American exported goods shipped to Mexico in 2008 was US$ 151.5 billion, up 11.4% from the prior year and up 36.7% since 2004. According to the U.S. Department of State, U.S. exports to Mexico include electronic equipment, motor vehicle parts, chemicals, building and construction material, energy and environmental technologies, and the finance and insurance service. As confirmed by the importance of trade between Mexico and other countries and the socio-economic affluence, Mexico can provide many opportunities to American exports in several sectors of the economy.

Regulatory and Tariff Landscape

According to the CIA Factbook, Mexico has 12 free trade agreements with over 40 countries. As part of the NAFTA (North American Free Trade Association) agreement between the United States, Canada and Mexico, American goods are duty free. In addition, the General Import Duty Law establishes the MFN rates. An annual directive determines the preferential tariff rates applicable to originating goods exported from those countries to which Mexico grants preference. Moreover, the WTO indicates that a ceiling of 35% must cover all tariff items but applied rates are much lower due to tariff preferential treatment granted in trade agreements. Customs authorities collect a value added tax (VAT) upon entry of the goods into Mexico. In addition, Mexican customs charges a customs processing fee (DTA) of 0.8%. Maquiladoras and PITEX companies pay a preferential fee.  Mexico regulates products in a number of areas, mainly for health and safety reasons. Goods subject to non-tariff regulations include hazardous materials, pharmaceuticals, food items, medical equipment, etc. Finally, in terms of standards, a NOM, a certification to Mexican customs regarding product safety must be presented to customs. In order to acquire such a license companies can import samples in order to be tested by approved laboratories. For more information, contact the Ministry of Economy Standards Division
http://www.economia.gob.mx/ (search for “Normatividad empresarial” / “Normas”.)

Online Marketing Profile

According to eMarketer.com Mexico is one of the fastest Internet growing countries in Latin America. In fact, over 27 million people are connected through the Internet, which is approximately equal to one-quarter of the population of 110 million Internet users. Furthermore eMarteter.com predicts that the Internet penetration in this market will be of 82% by 2012. Since Spanish is the third most spoken and searched language in the world, advertising in this language could be profitable in Mexico as well as in other Spanish speaking countries.

Popular Spanish Search Websites

Mexico currently has 34 search engines.  However, the most popular search engines are Yahoo! Mexico with 30.5% and Google Mexico with 29%. Terra, UOL, and terespondo have also an important presence in the search engine market.

Summary

Despite the effects of the financial crisis on the Mexican economy, the country’s economy continues to grow. U.S. exporters should focus targeting the more affluent Mexican citizens by advertising online especially in the previously mentioned websites. Moreover, American goods have a competitive advantage since they are free from import duties.  On the other hand, Mexico suffers from consistently increasing income inequality and unemployment. These could have an impact on US export opportunities.

For all these reasons, GLOBALeMARKETER.com ranks Mexico as a Tier II market for global online expansion. However, from a language point of view GLOBALeMARKETER.com ranks Spanish as a Tier I market for global online expansion.

Xenia Kolesnikov is a Global Market Research Analyst at Global eMarketer (GeM). GeM is an international business and marketing consulting firm that helps business expand globally from preparation, to implementation through global online campaign management.

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