Global Online Marketing Profile 2010 Forecast – Mexico

Looking For Cheap Flights To Mexico


Cheap Flights to Mexico City

Origin Departure date Return date Find Ticket

Guadalajara

03.05.2017

10.05.2017

Tickets from 72

Tuxtla Gutierrez

27.04.2017

30.04.2017

Tickets from 80

Puerto Vallarta

28.04.2017

30.04.2017

Tickets from 90

Chihuahua

23.11.2017

26.11.2017

Tickets from 92

Monterrey

30.06.2017

09.07.2017

Tickets from 94

Cancun

05.04.2017

05.04.2017

Tickets from 98

Merida

20.10.2017

23.10.2017

Tickets from 105

Tijuana

18.05.2017

23.05.2017

Tickets from 119

Aguascalientes

11.05.2017

11.05.2017

Tickets from 122

Chetumal

22.06.2017

27.06.2017

Tickets from 126

Reynosa

21.04.2017

29.04.2017

Tickets from 128

Palenque

06.04.2017

20.04.2017

Tickets from 137

Ciudad Juarez

26.05.2017

02.06.2017

Tickets from 138

Hermosillo

27.05.2017

02.06.2017

Tickets from 139

Durango

28.04.2017

30.04.2017

Tickets from 156

Houston

11.04.2017

19.04.2017

Tickets from 161

Miami

22.06.2017

01.07.2017

Tickets from 187

Las Vegas

13.04.2017

17.04.2017

Tickets from 193

Guatemala City

14.04.2017

18.04.2017

Tickets from 198

San Francisco

08.05.2017

15.05.2017

Tickets from 217

Chicago

07.05.2017

14.05.2017

Tickets from 218

Los Angeles

04.05.2017

08.05.2017

Tickets from 218

Dallas

09.06.2017

24.06.2017

Tickets from 225

Austin

17.06.2017

22.06.2017

Tickets from 251

Washington

21.04.2017

27.04.2017

Tickets from 266

Ontario

15.07.2017

29.07.2017

Tickets from 272

San Jose

03.06.2017

10.06.2017

Tickets from 276

Toronto

02.06.2017

17.06.2017

Tickets from 285

Providence

09.05.2017

16.05.2017

Tickets from 300

New Orleans

24.05.2017

02.06.2017

Tickets from 304

Baltimore

19.05.2017

28.05.2017

Tickets from 316

New York

12.05.2017

20.05.2017

Tickets from 336

Bogota

19.06.2017

26.06.2017

Tickets from 341

Milwaukee

07.04.2017

11.04.2017

Tickets from 351

Phoenix

04.05.2017

08.05.2017

Tickets from 358

Philadelphia

19.05.2017

23.05.2017

Tickets from 361

Raleigh

28.05.2017

06.08.2017

Tickets from 384

Atlanta

07.06.2017

27.06.2017

Tickets from 402

Louisville

17.07.2017

07.08.2017

Tickets from 404

Sacramento

28.11.2017

12.12.2017

Tickets from 416

Nassau

24.05.2017

28.05.2017

Tickets from 449

Comox

14.06.2017

20.06.2017

Tickets from 449

Lima

15.07.2017

20.07.2017

Tickets from 476

Quito

29.04.2017

07.05.2017

Tickets from 476

Des Moines

05.07.2017

05.08.2017

Tickets from 531

Panama City

24.04.2017

25.04.2017

Tickets from 574

Guayaquil

30.06.2017

04.08.2017

Tickets from 614

San Salvador

09.04.2017

15.04.2017

Tickets from 616

Moscow

30.03.2017

09.04.2017

Tickets from 660

Madrid

12.11.2017

23.11.2017

Tickets from 706

Seattle

04.04.2017

08.04.2017

Tickets from 714

Cairo

27.11.2017

05.12.2017

Tickets from 727

Salt Lake City

20.12.2017

23.12.2017

Tickets from 741

Brasilia

11.06.2017

19.06.2017

Tickets from 741

Saint Petersburg

20.12.2017

20.01.2018

Tickets from 743

Istanbul

23.04.2017

29.04.2017

Tickets from 748

São Paulo

20.04.2017

23.04.2017

Tickets from 789

Prague

16.06.2017

08.07.2017

Tickets from 838

Kiev

05.12.2017

19.12.2017

Tickets from 882

Barcelona

29.12.2017

05.01.2018

Tickets from 883

Amsterdam

25.01.2018

18.02.2018

Tickets from 885

Perm

12.11.2017

26.11.2017

Tickets from 887

Samara

21.06.2017

12.07.2017

Tickets from 891

Frankfurt

23.01.2018

12.02.2018

Tickets from 899

Kazan

01.06.2017

16.06.2017

Tickets from 927

Ekaterinburg

05.05.2017

03.08.2017

Tickets from 949

Voronezh

13.04.2017

26.04.2017

Tickets from 954

Tel Aviv-Yafo

01.06.2017

30.06.2017

Tickets from 972

Arkhangelsk

04.06.2017

17.06.2017

Tickets from 972

Cologne

07.05.2017

12.05.2017

Tickets from 980

Ufa

01.06.2017

09.07.2017

Tickets from 982

Buenos Aires

12.04.2017

02.05.2017

Tickets from 1 010

Gdansk

22.12.2017

07.01.2018

Tickets from 1 035

Seoul

01.12.2017

20.02.2018

Tickets from 1 216

Kharkiv

02.03.2018

11.03.2018

Tickets from 1 256

Almaty

05.07.2017

22.07.2017

Tickets from 1 327

Novosibirsk

01.07.2017

01.08.2017

Tickets from 1 352



Market Opportunity

Many economic analysts agree that the Mexican economy is closely linked to its American counterpart. As a matter a fact, more than a quarter of the country’s GDP, 1.143 trillion in 2008 is estimated to be directly linked to exports to the U.S. Inflation (6.2% in 2008 est.) and the public sector deficit have been under control thanks to major macroeconomic initiatives launched by the Mexican government. Nevertheless, the country continues to face many challenges, the income distribution remains highly unequal. In 2008, over 14% of the population remained under the poverty line and the PPP per capita for 2008 was estimated to $ 14,200. According to a study conducted by BusinessWeek, the Mexican middle class is slowing growing due to the financial crisis and has an income between $ 7,200 and $ 50,000 a year. Moreover, the Mexican government still needs to upgrade the countries infrastructure, modernize its labor laws, and allow private investment in the energy sector. Currently, the president, Felipe CALDERON Hinojosa is focusing the government efforts into reducing poverty and creating jobs. In the foreign trade front, Mexican Imports are estimated to be $ 305.9 billion f.o.b. in 2008. Mexico’s main importing partners are the US 49.6%, China 10.5%, Japan 5.8% and South Korean 4.5%.

Best Industry Segments

The Mexican economy is strongly linked wit the American economy. In fact, the US is the second largest trading partner of Mexico. The total value of American exported goods shipped to Mexico in 2008 was US$ 151.5 billion, up 11.4% from the prior year and up 36.7% since 2004. According to the U.S. Department of State, U.S. exports to Mexico include electronic equipment, motor vehicle parts, chemicals, building and construction material, energy and environmental technologies, and the finance and insurance service. As confirmed by the importance of trade between Mexico and other countries and the socio-economic affluence, Mexico can provide many opportunities to American exports in several sectors of the economy.

Regulatory and Tariff Landscape

According to the CIA Factbook, Mexico has 12 free trade agreements with over 40 countries. As part of the NAFTA (North American Free Trade Association) agreement between the United States, Canada and Mexico, American goods are duty free. In addition, the General Import Duty Law establishes the MFN rates. An annual directive determines the preferential tariff rates applicable to originating goods exported from those countries to which Mexico grants preference. Moreover, the WTO indicates that a ceiling of 35% must cover all tariff items but applied rates are much lower due to tariff preferential treatment granted in trade agreements. Customs authorities collect a value added tax (VAT) upon entry of the goods into Mexico. In addition, Mexican customs charges a customs processing fee (DTA) of 0.8%. Maquiladoras and PITEX companies pay a preferential fee.  Mexico regulates products in a number of areas, mainly for health and safety reasons. Goods subject to non-tariff regulations include hazardous materials, pharmaceuticals, food items, medical equipment, etc. Finally, in terms of standards, a NOM, a certification to Mexican customs regarding product safety must be presented to customs. In order to acquire such a license companies can import samples in order to be tested by approved laboratories. For more information, contact the Ministry of Economy Standards Division
http://www.economia.gob.mx/ (search for “Normatividad empresarial” / “Normas”.)

Online Marketing Profile

According to eMarketer.com Mexico is one of the fastest Internet growing countries in Latin America. In fact, over 27 million people are connected through the Internet, which is approximately equal to one-quarter of the population of 110 million Internet users. Furthermore eMarteter.com predicts that the Internet penetration in this market will be of 82% by 2012. Since Spanish is the third most spoken and searched language in the world, advertising in this language could be profitable in Mexico as well as in other Spanish speaking countries.

Popular Spanish Search Websites

Mexico currently has 34 search engines.  However, the most popular search engines are Yahoo! Mexico with 30.5% and Google Mexico with 29%. Terra, UOL, and terespondo have also an important presence in the search engine market.

Summary

Despite the effects of the financial crisis on the Mexican economy, the country’s economy continues to grow. U.S. exporters should focus targeting the more affluent Mexican citizens by advertising online especially in the previously mentioned websites. Moreover, American goods have a competitive advantage since they are free from import duties.  On the other hand, Mexico suffers from consistently increasing income inequality and unemployment. These could have an impact on US export opportunities.

For all these reasons, GLOBALeMARKETER.com ranks Mexico as a Tier II market for global online expansion. However, from a language point of view GLOBALeMARKETER.com ranks Spanish as a Tier I market for global online expansion.

Xenia Kolesnikov is a Global Market Research Analyst at Global eMarketer (GeM). GeM is an international business and marketing consulting firm that helps business expand globally from preparation, to implementation through global online campaign management.

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