Global Online Marketing Profile 2010 Forecast – Mexico

Looking For Cheap Flights To Mexico


Cheap Flights to Mexico City

Origin Departure date Return date Find Ticket

Monterrey

10.10.2017

12.10.2017

Tickets from 86

Merida

20.10.2017

24.10.2017

Tickets from 97

Guadalajara

28.10.2017

29.10.2017

Tickets from 97

Puerto Vallarta

24.11.2017

26.11.2017

Tickets from 100

Oaxaca

22.11.2017

29.11.2017

Tickets from 102

Cancun

12.11.2017

22.11.2017

Tickets from 128

Veracruz

28.09.2017

02.10.2017

Tickets from 140

Tijuana

19.10.2017

23.10.2017

Tickets from 142

Puerto Escondido

07.12.2017

07.12.2017

Tickets from 162

Guatemala City

21.11.2017

05.12.2017

Tickets from 163

Torreon

12.06.2018

02.07.2018

Tickets from 175

Houston

06.10.2017

09.10.2017

Tickets from 207

Los Angeles

04.10.2017

08.10.2017

Tickets from 215

San Jose

31.10.2017

03.11.2017

Tickets from 217

San Antonio

13.10.2017

23.10.2017

Tickets from 236

San Jose

05.10.2017

09.10.2017

Tickets from 241

Chicago

04.10.2017

24.10.2017

Tickets from 241

Miami

23.01.2018

26.01.2018

Tickets from 254

Las Vegas

28.10.2017

02.11.2017

Tickets from 258

New York

18.11.2017

25.11.2017

Tickets from 282

Tulsa

09.02.2018

12.02.2018

Tickets from 287

Oklahoma City

21.02.2018

28.02.2018

Tickets from 290

Bogota

30.01.2018

30.01.2018

Tickets from 305

San Francisco

19.10.2017

22.10.2017

Tickets from 318

Havana

07.01.2018

17.01.2018

Tickets from 325

Denver

09.10.2017

30.10.2017

Tickets from 326

Vancouver

15.11.2017

20.11.2017

Tickets from 350

Kansas City

12.12.2017

09.01.2018

Tickets from 359

Memphis

06.10.2017

17.10.2017

Tickets from 376

Dallas

16.03.2018

02.04.2018

Tickets from 382

Minneapolis

16.11.2017

21.11.2017

Tickets from 413

Salt Lake City

27.11.2017

11.12.2017

Tickets from 416

Oakland

20.12.2017

06.01.2018

Tickets from 426

Lima

11.01.2018

16.02.2018

Tickets from 432

San Salvador

10.10.2017

19.10.2017

Tickets from 439

Charlotte

13.12.2017

28.12.2017

Tickets from 456

Ciudad Juarez

29.11.2017

30.11.2017

Tickets from 481

Philadelphia

14.12.2017

05.01.2018

Tickets from 482

Cucuta

08.12.2017

14.01.2018

Tickets from 485

Washington

17.12.2017

01.01.2018

Tickets from 502

Tegucigalpa

02.12.2017

05.01.2018

Tickets from 521

St Louis

29.12.2017

03.01.2018

Tickets from 541

Charleston

09.12.2017

02.01.2018

Tickets from 400

Sacramento

27.12.2017

06.01.2018

Tickets from 592

Santo Domingo

28.09.2017

05.10.2017

Tickets from 601

Omaha

15.12.2017

05.01.2018

Tickets from 633

Rio de Janeiro

18.11.2017

23.11.2017

Tickets from 641

Amsterdam

21.11.2017

29.11.2017

Tickets from 646

Turin

12.06.2018

21.07.2018

Tickets from 651

Asuncion

29.12.2017

07.01.2018

Tickets from 654

Moscow

12.10.2017

16.10.2017

Tickets from 656

Istanbul

21.11.2017

28.11.2017

Tickets from 659

Santiago

16.01.2018

31.01.2018

Tickets from 669

Montreal

20.12.2017

04.01.2018

Tickets from 691

Cuiaba

05.11.2017

12.11.2017

Tickets from 700

São Paulo

15.02.2018

05.03.2018

Tickets from 702

London

22.01.2018

04.02.2018

Tickets from 705

Detroit

21.12.2017

06.01.2018

Tickets from 715

Frankfurt

19.01.2018

29.01.2018

Tickets from 718

Hong Kong

22.11.2017

26.11.2017

Tickets from 729

Saint Petersburg

15.03.2018

22.03.2018

Tickets from 769

Madrid

09.11.2017

16.11.2017

Tickets from 800

Ekaterinburg

01.11.2017

08.11.2017

Tickets from 801

Bologna

16.11.2017

02.12.2017

Tickets from 812

Charleston

09.12.2017

02.01.2018

Tickets from 821

Kiev

20.11.2017

29.11.2017

Tickets from 856

Tokyo

01.11.2017

05.11.2017

Tickets from 867

Barcelona

28.09.2017

05.10.2017

Tickets from 879

Bilbao

01.06.2018

21.06.2018

Tickets from 897

Chapeco

11.12.2017

08.01.2018

Tickets from 903

Cordoba

26.10.2017

05.11.2017

Tickets from 916

Palermo

15.02.2018

13.05.2018

Tickets from 916

Vienna

16.12.2017

23.12.2017

Tickets from 922

Rostov

15.03.2018

23.03.2018

Tickets from 969

Rome

17.12.2017

31.12.2017

Tickets from 983

Kazan

01.12.2017

15.01.2018

Tickets from 997

Minsk

06.02.2018

17.02.2018

Tickets from 1 018

Prague

12.04.2018

27.04.2018

Tickets from 1 020

Tel Aviv-Yafo

15.12.2017

26.03.2018

Tickets from 1 030

New Delhi

25.10.2017

05.01.2018

Tickets from 1 045

Bucharest

13.10.2017

22.10.2017

Tickets from 1 084

Athens

01.02.2018

05.03.2018

Tickets from 1 088

Munich

08.10.2017

18.10.2017

Tickets from 1 110

Paris

05.10.2017

28.10.2017

Tickets from 1 123

Almaty

18.01.2018

28.01.2018

Tickets from 1 136

Helsinki

04.11.2017

18.11.2017

Tickets from 1 152

Novosibirsk

04.11.2017

06.11.2017

Tickets from 1 212

Krasnodar

28.12.2017

06.01.2018

Tickets from 1 228

Seoul

10.01.2018

03.07.2018

Tickets from 1 235

Vilnius

30.12.2017

20.01.2018

Tickets from 1 251

Bangkok

09.12.2017

25.12.2017

Tickets from 1 258

Brussels

22.12.2017

04.01.2018

Tickets from 1 263

Luqa

28.09.2017

28.10.2017

Tickets from 1 370

Dubai

24.10.2017

28.10.2017

Tickets from 1 471

Berlin

28.09.2017

11.10.2017

Tickets from 1 534

Adelaide

26.12.2017

06.01.2018

Tickets from 1 995

Vladivostok

03.01.2018

20.01.2018

Tickets from 2 042



Market Opportunity

Many economic analysts agree that the Mexican economy is closely linked to its American counterpart. As a matter a fact, more than a quarter of the country’s GDP, 1.143 trillion in 2008 is estimated to be directly linked to exports to the U.S. Inflation (6.2% in 2008 est.) and the public sector deficit have been under control thanks to major macroeconomic initiatives launched by the Mexican government. Nevertheless, the country continues to face many challenges, the income distribution remains highly unequal. In 2008, over 14% of the population remained under the poverty line and the PPP per capita for 2008 was estimated to $ 14,200. According to a study conducted by BusinessWeek, the Mexican middle class is slowing growing due to the financial crisis and has an income between $ 7,200 and $ 50,000 a year. Moreover, the Mexican government still needs to upgrade the countries infrastructure, modernize its labor laws, and allow private investment in the energy sector. Currently, the president, Felipe CALDERON Hinojosa is focusing the government efforts into reducing poverty and creating jobs. In the foreign trade front, Mexican Imports are estimated to be $ 305.9 billion f.o.b. in 2008. Mexico’s main importing partners are the US 49.6%, China 10.5%, Japan 5.8% and South Korean 4.5%.

Best Industry Segments

The Mexican economy is strongly linked wit the American economy. In fact, the US is the second largest trading partner of Mexico. The total value of American exported goods shipped to Mexico in 2008 was US$ 151.5 billion, up 11.4% from the prior year and up 36.7% since 2004. According to the U.S. Department of State, U.S. exports to Mexico include electronic equipment, motor vehicle parts, chemicals, building and construction material, energy and environmental technologies, and the finance and insurance service. As confirmed by the importance of trade between Mexico and other countries and the socio-economic affluence, Mexico can provide many opportunities to American exports in several sectors of the economy.

Regulatory and Tariff Landscape

According to the CIA Factbook, Mexico has 12 free trade agreements with over 40 countries. As part of the NAFTA (North American Free Trade Association) agreement between the United States, Canada and Mexico, American goods are duty free. In addition, the General Import Duty Law establishes the MFN rates. An annual directive determines the preferential tariff rates applicable to originating goods exported from those countries to which Mexico grants preference. Moreover, the WTO indicates that a ceiling of 35% must cover all tariff items but applied rates are much lower due to tariff preferential treatment granted in trade agreements. Customs authorities collect a value added tax (VAT) upon entry of the goods into Mexico. In addition, Mexican customs charges a customs processing fee (DTA) of 0.8%. Maquiladoras and PITEX companies pay a preferential fee.  Mexico regulates products in a number of areas, mainly for health and safety reasons. Goods subject to non-tariff regulations include hazardous materials, pharmaceuticals, food items, medical equipment, etc. Finally, in terms of standards, a NOM, a certification to Mexican customs regarding product safety must be presented to customs. In order to acquire such a license companies can import samples in order to be tested by approved laboratories. For more information, contact the Ministry of Economy Standards Division
http://www.economia.gob.mx/ (search for “Normatividad empresarial” / “Normas”.)

Online Marketing Profile

According to eMarketer.com Mexico is one of the fastest Internet growing countries in Latin America. In fact, over 27 million people are connected through the Internet, which is approximately equal to one-quarter of the population of 110 million Internet users. Furthermore eMarteter.com predicts that the Internet penetration in this market will be of 82% by 2012. Since Spanish is the third most spoken and searched language in the world, advertising in this language could be profitable in Mexico as well as in other Spanish speaking countries.

Popular Spanish Search Websites

Mexico currently has 34 search engines.  However, the most popular search engines are Yahoo! Mexico with 30.5% and Google Mexico with 29%. Terra, UOL, and terespondo have also an important presence in the search engine market.

Summary

Despite the effects of the financial crisis on the Mexican economy, the country’s economy continues to grow. U.S. exporters should focus targeting the more affluent Mexican citizens by advertising online especially in the previously mentioned websites. Moreover, American goods have a competitive advantage since they are free from import duties.  On the other hand, Mexico suffers from consistently increasing income inequality and unemployment. These could have an impact on US export opportunities.

For all these reasons, GLOBALeMARKETER.com ranks Mexico as a Tier II market for global online expansion. However, from a language point of view GLOBALeMARKETER.com ranks Spanish as a Tier I market for global online expansion.

Xenia Kolesnikov is a Global Market Research Analyst at Global eMarketer (GeM). GeM is an international business and marketing consulting firm that helps business expand globally from preparation, to implementation through global online campaign management.

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