Global Online Marketing Profile 2010 Forecast – Mexico

Looking For Cheap Flights To Mexico


Cheap Flights to Mexico City

Origin Departure date Return date Find Ticket

Monterrey

13.10.2017

15.10.2017

Tickets from 105

Cancun

17.08.2017

18.08.2017

Tickets from 143

Tijuana

24.11.2017

26.11.2017

Tickets from 144

Chihuahua

14.09.2017

17.09.2017

Tickets from 164

Mexicali

23.08.2017

27.08.2017

Tickets from 183

Guatemala City

19.10.2017

24.10.2017

Tickets from 192

San Jose

09.01.2018

14.01.2018

Tickets from 195

Las Vegas

05.10.2017

09.10.2017

Tickets from 210

Bogota

20.10.2017

15.11.2017

Tickets from 212

Houston

25.08.2017

05.09.2017

Tickets from 218

Los Angeles

04.10.2017

08.10.2017

Tickets from 222

Miami

06.09.2017

10.09.2017

Tickets from 230

Fort Lauderdale

25.10.2017

08.11.2017

Tickets from 239

San Francisco

18.08.2017

21.08.2017

Tickets from 255

New York

18.09.2017

30.09.2017

Tickets from 259

Chicago

15.09.2017

22.09.2017

Tickets from 259

Washington

25.08.2017

29.08.2017

Tickets from 268

Havana

07.01.2018

17.01.2018

Tickets from 315

San Pedro Sula

04.09.2017

11.09.2017

Tickets from 315

Memphis

06.10.2017

17.10.2017

Tickets from 326

Dallas

03.10.2017

17.10.2017

Tickets from 338

Philadelphia

16.09.2017

30.09.2017

Tickets from 339

Ontario

11.08.2017

18.08.2017

Tickets from 339

Portland

17.11.2017

29.11.2017

Tickets from 347

Atlanta

30.08.2017

06.09.2017

Tickets from 352

Panama City

23.08.2017

28.08.2017

Tickets from 363

Oakland

31.08.2017

04.09.2017

Tickets from 364

Denver

11.08.2017

14.08.2017

Tickets from 394

Redmond

19.11.2017

24.11.2017

Tickets from 396

Austin

20.08.2017

09.09.2017

Tickets from 405

Montreal

17.11.2017

26.11.2017

Tickets from 408

Seattle

27.12.2017

08.01.2018

Tickets from 412

Phoenix

28.10.2017

05.11.2017

Tickets from 421

Toronto

18.10.2017

25.10.2017

Tickets from 424

Orlando

14.12.2017

26.12.2017

Tickets from 424

Medellin

13.12.2017

18.12.2017

Tickets from 445

Lima

19.08.2017

19.08.2017

Tickets from 460

Bucaramanga

12.08.2017

03.09.2017

Tickets from 479

Santiago

11.09.2017

27.09.2017

Tickets from 508

Quito

23.08.2017

29.08.2017

Tickets from 538

São Paulo

18.08.2017

21.08.2017

Tickets from 573

Moscow

07.10.2017

15.10.2017

Tickets from 662

Barcelona

17.10.2017

23.10.2017

Tickets from 667

Wilkes-Barre

27.01.2018

13.02.2018

Tickets from 673

Charlotte

02.08.2017

10.08.2017

Tickets from 676

La Paz

01.08.2017

13.08.2017

Tickets from 678

Istanbul

25.10.2017

22.05.2018

Tickets from 706

Belo Horizonte

30.10.2017

07.11.2017

Tickets from 706

Recife

24.12.2017

31.12.2017

Tickets from 711

Salt Lake City

19.12.2017

23.12.2017

Tickets from 714

Amsterdam

05.10.2017

19.10.2017

Tickets from 729

Caracas

09.09.2017

15.09.2017

Tickets from 741

Saint Petersburg

13.10.2017

30.10.2017

Tickets from 809

London

04.09.2017

04.12.2017

Tickets from 819

Minsk

01.02.2018

28.02.2018

Tickets from 822

Seoul

07.11.2017

11.11.2017

Tickets from 884

Milan

04.01.2018

18.01.2018

Tickets from 920

Murmansk

19.10.2017

29.10.2017

Tickets from 921

Geneva

07.11.2017

22.11.2017

Tickets from 921

Kiev

15.09.2017

30.09.2017

Tickets from 930

Berlin

13.12.2017

31.01.2018

Tickets from 940

Kazan

01.12.2017

15.01.2018

Tickets from 952

Tel Aviv-Yafo

01.02.2018

28.02.2018

Tickets from 979

Rostov

24.08.2017

30.08.2017

Tickets from 997

Ekaterinburg

01.11.2017

13.11.2017

Tickets from 1 007

Bucharest

13.10.2017

22.10.2017

Tickets from 1 012

Helsinki

04.09.2017

11.09.2017

Tickets from 1 039

Buenos Aires

02.01.2018

27.01.2018

Tickets from 1 076

Paris

01.12.2017

16.12.2017

Tickets from 1 079

Novosibirsk

10.11.2017

25.11.2017

Tickets from 1 092

Vilnius

30.12.2017

31.12.2017

Tickets from 1 107

Brisbane

01.08.2017

29.08.2017

Tickets from 1 182

Kharkiv

04.12.2017

18.12.2017

Tickets from 1 184

Rome

13.08.2017

20.08.2017

Tickets from 1 295

BAK

30.10.2017

30.11.2017

Tickets from 1 346

Yerevan

04.08.2017

08.08.2017

Tickets from 1 592

Entebbe

13.10.2017

20.10.2017

Tickets from 1 722

Zurich

28.07.2017

18.08.2017

Tickets from 1 845

Riyadh

03.08.2017

12.08.2017

Tickets from 2 178



Market Opportunity

Many economic analysts agree that the Mexican economy is closely linked to its American counterpart. As a matter a fact, more than a quarter of the country’s GDP, 1.143 trillion in 2008 is estimated to be directly linked to exports to the U.S. Inflation (6.2% in 2008 est.) and the public sector deficit have been under control thanks to major macroeconomic initiatives launched by the Mexican government. Nevertheless, the country continues to face many challenges, the income distribution remains highly unequal. In 2008, over 14% of the population remained under the poverty line and the PPP per capita for 2008 was estimated to $ 14,200. According to a study conducted by BusinessWeek, the Mexican middle class is slowing growing due to the financial crisis and has an income between $ 7,200 and $ 50,000 a year. Moreover, the Mexican government still needs to upgrade the countries infrastructure, modernize its labor laws, and allow private investment in the energy sector. Currently, the president, Felipe CALDERON Hinojosa is focusing the government efforts into reducing poverty and creating jobs. In the foreign trade front, Mexican Imports are estimated to be $ 305.9 billion f.o.b. in 2008. Mexico’s main importing partners are the US 49.6%, China 10.5%, Japan 5.8% and South Korean 4.5%.

Best Industry Segments

The Mexican economy is strongly linked wit the American economy. In fact, the US is the second largest trading partner of Mexico. The total value of American exported goods shipped to Mexico in 2008 was US$ 151.5 billion, up 11.4% from the prior year and up 36.7% since 2004. According to the U.S. Department of State, U.S. exports to Mexico include electronic equipment, motor vehicle parts, chemicals, building and construction material, energy and environmental technologies, and the finance and insurance service. As confirmed by the importance of trade between Mexico and other countries and the socio-economic affluence, Mexico can provide many opportunities to American exports in several sectors of the economy.

Regulatory and Tariff Landscape

According to the CIA Factbook, Mexico has 12 free trade agreements with over 40 countries. As part of the NAFTA (North American Free Trade Association) agreement between the United States, Canada and Mexico, American goods are duty free. In addition, the General Import Duty Law establishes the MFN rates. An annual directive determines the preferential tariff rates applicable to originating goods exported from those countries to which Mexico grants preference. Moreover, the WTO indicates that a ceiling of 35% must cover all tariff items but applied rates are much lower due to tariff preferential treatment granted in trade agreements. Customs authorities collect a value added tax (VAT) upon entry of the goods into Mexico. In addition, Mexican customs charges a customs processing fee (DTA) of 0.8%. Maquiladoras and PITEX companies pay a preferential fee.  Mexico regulates products in a number of areas, mainly for health and safety reasons. Goods subject to non-tariff regulations include hazardous materials, pharmaceuticals, food items, medical equipment, etc. Finally, in terms of standards, a NOM, a certification to Mexican customs regarding product safety must be presented to customs. In order to acquire such a license companies can import samples in order to be tested by approved laboratories. For more information, contact the Ministry of Economy Standards Division
http://www.economia.gob.mx/ (search for “Normatividad empresarial” / “Normas”.)

Online Marketing Profile

According to eMarketer.com Mexico is one of the fastest Internet growing countries in Latin America. In fact, over 27 million people are connected through the Internet, which is approximately equal to one-quarter of the population of 110 million Internet users. Furthermore eMarteter.com predicts that the Internet penetration in this market will be of 82% by 2012. Since Spanish is the third most spoken and searched language in the world, advertising in this language could be profitable in Mexico as well as in other Spanish speaking countries.

Popular Spanish Search Websites

Mexico currently has 34 search engines.  However, the most popular search engines are Yahoo! Mexico with 30.5% and Google Mexico with 29%. Terra, UOL, and terespondo have also an important presence in the search engine market.

Summary

Despite the effects of the financial crisis on the Mexican economy, the country’s economy continues to grow. U.S. exporters should focus targeting the more affluent Mexican citizens by advertising online especially in the previously mentioned websites. Moreover, American goods have a competitive advantage since they are free from import duties.  On the other hand, Mexico suffers from consistently increasing income inequality and unemployment. These could have an impact on US export opportunities.

For all these reasons, GLOBALeMARKETER.com ranks Mexico as a Tier II market for global online expansion. However, from a language point of view GLOBALeMARKETER.com ranks Spanish as a Tier I market for global online expansion.

Xenia Kolesnikov is a Global Market Research Analyst at Global eMarketer (GeM). GeM is an international business and marketing consulting firm that helps business expand globally from preparation, to implementation through global online campaign management.

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