M’loyal Mobile Loyalty Platform takes center stage in India

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Barcelona

20.11.2017

29.11.2017

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31.01.2018

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24.11.2017

26.11.2017

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15.12.2017

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04.11.2017

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10.11.2017

13.11.2017

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08.07.2018

22.07.2018

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30.11.2017

05.02.2018

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07.03.2018

14.03.2018

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03.05.2018

10.05.2018

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15.11.2017

26.11.2017

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30.11.2017

03.12.2017

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02.01.2018

06.01.2018

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20.02.2018

25.02.2018

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02.03.2018

16.03.2018

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18.12.2017

22.12.2017

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15.03.2018

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17.11.2017

20.11.2017

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06.02.2018

19.02.2018

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06.12.2017

10.12.2017

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10.03.2018

31.03.2018

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05.03.2018

15.03.2018

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22.11.2017

26.11.2017

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09.03.2018

14.03.2018

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05.11.2017

06.11.2017

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04.08.2018

25.08.2018

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06.11.2017

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22.11.2017

26.11.2017

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05.03.2018

15.03.2018

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01.08.2018

08.08.2018

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29.10.2017

03.12.2017

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15.03.2018

18.03.2018

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18.08.2018

01.09.2018

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06.02.2018

13.02.2018

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10.06.2018

23.06.2018

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22.08.2018

30.08.2018

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30.12.2017

09.01.2018

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27.09.2018

01.10.2018

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02.12.2017

09.12.2017

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20.11.2017

29.11.2017

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01.12.2017

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07.08.2018

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Gran Canaria

25.10.2017

29.10.2017

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Saint Petersburg

16.12.2017

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21.11.2017

27.11.2017

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17.11.2017

30.11.2017

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19.04.2018

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01.09.2018

30.09.2018

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29.12.2017

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25.11.2017

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17.12.2017

03.01.2018

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17.11.2017

24.11.2017

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18.11.2017

22.11.2017

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14.01.2018

22.01.2018

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17.03.2018

29.03.2018

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24.08.2018

07.09.2018

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02.03.2018

11.03.2018

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29.03.2018

14.04.2018

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28.12.2017

09.01.2018

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20.10.2017

27.10.2017

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30.10.2017

03.11.2017

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10.11.2017

19.11.2017

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Krasnodar

19.01.2018

29.01.2018

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06.02.2018

13.02.2018

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Mineralnye Vody

09.12.2017

21.12.2017

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25.12.2017

07.01.2018

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10.11.2017

15.11.2017

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01.12.2017

03.03.2018

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15.11.2017

19.11.2017

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05.09.2018

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29.03.2018

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22.12.2017

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26.12.2017

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15.04.2018

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06.11.2017

27.11.2017

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04.12.2017

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16.12.2017

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19.12.2017

23.01.2018

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24.12.2017

04.01.2018

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10.11.2017

28.11.2017

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19.11.2017

25.11.2017

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Toronto

26.02.2018

27.03.2018

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Novokuznetsk

15.11.2017

22.11.2017

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Bangkok

05.11.2017

05.01.2018

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India is witnessing huge change in consumer demographics. Indian consumer is becoming more demanding and is now much more aware. Customer loyalty and retention are key challenges facing the retail industry.

As international brands come in and Indian brands compete with them, the consumer has started to expect a certain level of quality. Malls and shopping places are taking care of the glamour quotient. It is no more about quality and glamour, these attributes are being taken as given by this new crop of Indian consumer.

Brands have a bigger challenge. The objective is much bigger than increasing footfalls. Footfalls are naturally increasing in malls and brand stores due to available liquid cash in the consumer’s pocket. Customer acquisition, retention and engagement are now key objectives for retailers of all size and shape.

With the ever increasing mobile penetration in the country, mobile phone is becoming an ideal tool to make consumers aware and excite them to shop at your stores. But much before you can engage in this manner, you need to have relevant customer data. Information acquisition from your walk-in customers or customers purchasing from you is the starting point. This small, but important initiative is the first step to know and identify your loyal customer.

M’loyal Mobile Loyalty is a new phenomenon and is now taking center stage in the Indian Retail market. Retailers big and small are now using mobile based loyalty platform to acquire, engage and retain customers. Today, you can acquire a customer instantly by giving a mobile loyalty card and provide instant gratification by sending a mobile coupon on his phone instantly, thus driving him to transact.

Brands are using m’loyal mobile loyalty platform to capture customers, build strong CRM, and to engage with customers using mobile coupons. This is not the end, the real game is in the consumer analytics, buying behavior and insights that can help marketers create just the right mobile based brand communication for the targeted consumer. Right implementation and usage of m’loyal mobile loyalty can drive traffic to stores, increase repeat purchase from loyal customers, and drive more customers to become loyal to the brand.

India is a discount market, when it comes to retail. Brands give out deals all the time, but hardly do ever measure the return on investment or track who is redeeming the offer. Knowing the preferences of a customer can help you customize the deal for every consumer, thus ensuring a much larger redemption percentage. Brands using mobile loyalty platform have experienced redemptions as high as 12-14%.

 

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