M’loyal Mobile Loyalty Platform takes center stage in India

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Cheap Flights to Malaga

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London

08.10.2017

19.10.2017

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Brussels

01.12.2017

16.12.2017

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Berlin

08.12.2017

11.12.2017

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Barcelona

19.10.2017

22.10.2017

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Paris

02.10.2017

09.10.2017

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Milan

04.11.2017

12.11.2017

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Belfast

22.10.2017

27.10.2017

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Bordeaux

06.10.2017

13.10.2017

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Palma de Mallorca

12.09.2017

14.09.2017

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Amsterdam

06.09.2017

09.09.2017

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Rome

14.06.2018

24.06.2018

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Warsaw

30.11.2017

05.12.2017

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Manchester

22.09.2017

06.10.2017

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03.10.2017

10.10.2017

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Cardiff

06.10.2017

09.10.2017

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Dublin

19.10.2017

26.10.2017

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Aberdeen

23.12.2017

30.12.2017

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Oslo

12.10.2017

18.10.2017

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Helsinki

23.01.2018

03.02.2018

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Edinburgh

06.09.2017

20.09.2017

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Prague

05.10.2017

11.10.2017

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Kiev

30.11.2017

05.12.2017

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Cologne

02.10.2017

06.10.2017

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Riga

05.10.2017

12.10.2017

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Dusseldorf

27.12.2017

28.02.2018

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Rotterdam

07.10.2017

14.10.2017

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Saint Petersburg

25.11.2017

01.12.2017

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Vienna

22.09.2017

25.09.2017

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Trondheim

06.11.2017

20.11.2017

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Gdansk

18.10.2017

28.10.2017

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Bristol

04.09.2017

14.09.2017

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Turin

30.08.2017

06.09.2017

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Faro

18.11.2017

19.11.2017

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Doncaster

16.09.2017

23.09.2017

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Moscow

08.11.2017

15.11.2017

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Eindhoven

14.10.2017

21.10.2017

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Vilnius

08.10.2017

13.10.2017

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Palermo

02.11.2017

30.11.2017

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Munich

27.09.2017

01.10.2017

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Gothenburg

12.10.2017

18.10.2017

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Antwerp

23.12.2017

30.12.2017

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Stockholm

14.10.2017

21.10.2017

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Minsk

10.11.2017

18.11.2017

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Tel Aviv-Yafo

23.10.2017

30.10.2017

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Leeds

30.03.2018

13.04.2018

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Tallinn

03.09.2017

11.09.2017

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Nizhniy Novgorod

23.09.2017

07.10.2017

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Perm

03.10.2017

24.10.2017

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Rostov

11.09.2017

18.09.2017

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Boston

01.02.2018

12.03.2018

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Kazan

20.09.2017

28.09.2017

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Kharkiv

06.10.2017

15.10.2017

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Novosibirsk

11.10.2017

21.10.2017

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Krasnodar

27.11.2017

25.12.2017

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Kuwait City

26.09.2017

30.09.2017

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Tbilisi

28.09.2017

04.10.2017

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Ekaterinburg

09.10.2017

22.10.2017

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Mineralnye Vody

09.12.2017

21.12.2017

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Chelyabinsk

22.09.2017

07.10.2017

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Samara

07.10.2017

15.10.2017

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Astrakhan

21.09.2017

05.10.2017

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Krasnojarsk

21.09.2017

05.10.2017

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Ufa

30.09.2017

08.10.2017

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Djerba

16.02.2018

23.02.2018

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Naberevnye Chelny

11.09.2017

29.09.2017

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Irkutsk

10.10.2017

19.10.2017

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Karaganda

14.09.2017

23.11.2017

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Yerevan

02.10.2017

13.10.2017

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Miami

27.10.2017

13.11.2017

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Abakan

17.09.2017

28.09.2017

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Simferopol

08.09.2017

08.10.2017

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Almaty

01.09.2017

09.09.2017

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Astana

08.09.2017

23.09.2017

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Osaka

20.10.2017

28.10.2017

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Tampa

02.11.2017

24.11.2017

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Guatemala City

27.11.2017

15.12.2017

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Jeddah

28.08.2017

09.09.2017

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Buenos Aires

04.09.2017

24.09.2017

Tickets from 1 898

India is witnessing huge change in consumer demographics. Indian consumer is becoming more demanding and is now much more aware. Customer loyalty and retention are key challenges facing the retail industry.

As international brands come in and Indian brands compete with them, the consumer has started to expect a certain level of quality. Malls and shopping places are taking care of the glamour quotient. It is no more about quality and glamour, these attributes are being taken as given by this new crop of Indian consumer.

Brands have a bigger challenge. The objective is much bigger than increasing footfalls. Footfalls are naturally increasing in malls and brand stores due to available liquid cash in the consumer’s pocket. Customer acquisition, retention and engagement are now key objectives for retailers of all size and shape.

With the ever increasing mobile penetration in the country, mobile phone is becoming an ideal tool to make consumers aware and excite them to shop at your stores. But much before you can engage in this manner, you need to have relevant customer data. Information acquisition from your walk-in customers or customers purchasing from you is the starting point. This small, but important initiative is the first step to know and identify your loyal customer.

M’loyal Mobile Loyalty is a new phenomenon and is now taking center stage in the Indian Retail market. Retailers big and small are now using mobile based loyalty platform to acquire, engage and retain customers. Today, you can acquire a customer instantly by giving a mobile loyalty card and provide instant gratification by sending a mobile coupon on his phone instantly, thus driving him to transact.

Brands are using m’loyal mobile loyalty platform to capture customers, build strong CRM, and to engage with customers using mobile coupons. This is not the end, the real game is in the consumer analytics, buying behavior and insights that can help marketers create just the right mobile based brand communication for the targeted consumer. Right implementation and usage of m’loyal mobile loyalty can drive traffic to stores, increase repeat purchase from loyal customers, and drive more customers to become loyal to the brand.

India is a discount market, when it comes to retail. Brands give out deals all the time, but hardly do ever measure the return on investment or track who is redeeming the offer. Knowing the preferences of a customer can help you customize the deal for every consumer, thus ensuring a much larger redemption percentage. Brands using mobile loyalty platform have experienced redemptions as high as 12-14%.

 

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