Shoe Fair Successes In Footwear Orders Billions Of Dollars In China

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Twelfth China (Jinjiang) International Footwear Expo 19 -22 at the “China Shoes Capital” held in Jinjiang, Fujian. From inside and outside of nearly a thousand participants professional buyers to the “Made in China” shoes thrown hundreds of millions of purchase orders.

 Gradual recovery in the international economic context, this shoe expo attracted more than 500 the number of exhibitors, an increase of about 15% in the last Legco. Include DuPont, Freudenberg, good Smee Italy, Japan, mainland and overseas renowned BEHRINGER footwear exhibitors, the exhibition highlights the brand. During the current shoes Expo, China International Electronic Commerce Center also introduced high-end overseas purchasing groups, earlier held a “foreign purchasing groups? Jinjiang BPC Fair.”

 Fujian Jinjiang is the famous “shoes”, the city’s existing footwear manufacturer 3016, the number employed over 38 million people, produce 950 million pairs of shoes, footwear industry in 2009 achieved total output value of 47.9 billion yuan. Local production of tourism, sports shoes account for 40% of total production, 20% of world production, products are exported to 163 countries and regions.

 According to the Deputy Secretary for Commerce Jinjiang Chen Minmin introduced after 30 years of development, Jinjiang footwear industry have transcended the original “artisanal” mode of production, there are more than 600 shoe-making enterprises imported from Italy, Germany, Japan, Taiwan and other countries and regions Automatic shoe assembly line production more than 3,000 pieces (sets). The establishment of the city’s footwear business R & D institutions, there are two state-level technology center, five provincial-level technology center; the city’s total control of the shoe footwear production more than 2000 kinds of core technology, with 189 patents, footwear quality is stable rate of 98.2%.

 In this “shoe Fair” exhibition Aodeng Ke Shoes Co., Ltd. General Manager Chen Yixiong, said the first quarter of this year, foreign orders rebounded sharply over last year, up more than 30% -40%.

 He told reporters that after 2008, by the raw materials, rising labor costs and other factors greatly influence a large number of orders to Vietnam, Bangladesh and other Southeast Asian countries transfer. However, after contrast, foreign buyers still believe that China-made footwear product quality, cost-effective.

 “At present, China’s manufacturing scale, cost-effective advantage is still unmatched. So far this year, many orders experiencing a return to trend overseas,” Chen Yixiong said.

 Jinjiang City, according to Deputy Secretary for Commerce Chen Minmin introduced at the Expo this shoe “investment and technological innovation, Jinjiang City project signing ceremony”, a total of 16 foreign investment projects signed, with a total investment amounting to 1.69346 billion U.S. dollars.

 The signing of the project of market sectors, including modern warehousing, logistics, information, trade, hotels, shopping malls, and electronics, agriculture, machinery, clothing, shoes, etc.; 16 foreign investment projects amounted to 105.84 million average investment dollars, a record high the previous shoes Fair.

 The inward investment projects, the tertiary industry accounted for 8 projects, compared with the previous 11.54 percent raise shoe expo. Among them, the world’s 500 “Hilton” Hotels International will invest 60 million U.S. dollars, signed settled in Jinjiang City, Riverside business district, building the first international luxury business hotel in Jinjiang. This project has become a local Fortune 500 companies to introduce new breakthrough in the project.

 Chenmin Min said the new investment projects focused on business, logistics, electronics and other industries, a reflection of the city of Jinjiang promote industrial orientation from traditional manufacturing to modern service and high-tech Industry Transformation.

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