Sports Marketing: Brand Communication Solution – Sports And Leisure Industry

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Cheap Flights to Madrid

Origin Departure date Return date Find Ticket

Milan

07.09.2017

25.01.2018

Tickets from 64

Paris

25.08.2017

20.09.2017

Tickets from 73

Barcelona

13.07.2017

13.07.2017

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Valencia

18.08.2017

20.08.2017

Tickets from 78

Palma de Mallorca

06.07.2017

11.08.2017

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Lisbon

14.09.2017

17.09.2017

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London

16.08.2017

17.08.2017

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Kiev

14.04.2018

20.04.2018

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Frankfurt

20.12.2017

28.12.2017

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Warsaw

26.09.2017

05.10.2017

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Rome

28.07.2017

28.07.2017

Tickets from 119

Vilnius

05.09.2017

12.09.2017

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Moscow

25.11.2017

29.11.2017

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Budapest

04.02.2018

08.02.2018

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Saint Petersburg

07.03.2018

14.03.2018

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Helsinki

15.08.2017

30.08.2017

Tickets from 186

Vienna

24.08.2017

31.08.2017

Tickets from 187

Munich

29.09.2017

09.10.2017

Tickets from 187

Tel Aviv-Yafo

19.01.2018

21.01.2018

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Samara

29.10.2017

04.11.2017

Tickets from 201

Tbilisi

26.10.2017

02.11.2017

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Tallinn

11.08.2017

25.08.2017

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Riga

01.09.2017

15.09.2017

Tickets from 247

Minsk

05.09.2017

12.09.2017

Tickets from 258

Lviv

06.08.2017

16.08.2017

Tickets from 267

Cairo

10.10.2017

17.10.2017

Tickets from 273

Odessa

06.10.2017

14.11.2017

Tickets from 300

Rostov

07.04.2018

20.04.2018

Tickets from 307

Ekaterinburg

27.01.2018

02.02.2018

Tickets from 332

New York

20.11.2017

15.02.2018

Tickets from 336

Krasnodar

07.10.2017

16.10.2017

Tickets from 341

Ufa

17.01.2018

26.01.2018

Tickets from 355

Larnaca

30.06.2017

09.07.2017

Tickets from 359

Kaunas

22.07.2017

18.08.2017

Tickets from 381

Chelyabinsk

22.09.2017

30.09.2017

Tickets from 393

Novosibirsk

18.09.2017

25.09.2017

Tickets from 416

Sochi

16.12.2017

30.12.2017

Tickets from 433

Astana

21.08.2017

31.08.2017

Tickets from 451

Miami

24.09.2017

08.11.2017

Tickets from 462

Nizhniy Novgorod

19.07.2017

02.08.2017

Tickets from 469

Irkutsk

21.12.2017

12.01.2018

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Volgograd

01.09.2017

14.09.2017

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Almaty

02.08.2017

10.08.2017

Tickets from 514

Bishkek

23.07.2017

09.08.2017

Tickets from 558

Dubai

30.07.2017

02.09.2017

Tickets from 560

Bangkok

12.07.2017

19.07.2017

Tickets from 586

Tyumen

24.07.2017

14.08.2017

Tickets from 602

Chicago

24.10.2017

31.10.2017

Tickets from 622

San Francisco

05.09.2017

13.09.2017

Tickets from 629

Los Angeles

15.09.2017

01.10.2017

Tickets from 660

Guayaquil

20.09.2017

27.09.2017

Tickets from 677

Bogota

21.10.2017

07.11.2017

Tickets from 695

Mexico City

07.09.2017

23.09.2017

Tickets from 696

Rio de Janeiro

29.12.2017

11.01.2018

Tickets from 718

Seoul

23.12.2017

11.01.2018

Tickets from 723

Lima

15.10.2017

10.11.2017

Tickets from 774

Salvador

07.11.2017

14.11.2017

Tickets from 793

São Paulo

12.10.2017

29.10.2017

Tickets from 799

San Jose

18.08.2017

14.09.2017

Tickets from 809

Cancun

05.09.2017

28.11.2017

Tickets from 887

Dallas

30.10.2017

08.11.2017

Tickets from 901

Medellin

16.08.2017

16.09.2017

Tickets from 902

Caracas

01.11.2017

29.11.2017

Tickets from 905

Cali

12.07.2017

09.08.2017

Tickets from 947

Goiania

23.10.2017

13.11.2017

Tickets from 996

Buenos Aires

26.09.2017

25.10.2017

Tickets from 1 002

La Paz

17.02.2018

10.03.2018

Tickets from 1 121

San Salvador

20.07.2017

08.08.2017

Tickets from 1 207

Guadalajara

03.09.2017

18.02.2018

Tickets from 1 249

Cordoba

10.10.2017

09.11.2017

Tickets from 1 335


Both domestic and global multinational giants or large walk the road of sports marketing is an indisputable fact. Sponsorship from the Australian Haier Tigers, ZTE became the Athens Olympic Games to Samsung network equipment providers committed to the Olympic Games for several years, wireless communications equipment, global cooperation … …, we find that they are coincidentally with this big sports marketing, focused on creating enterprise The international brands and channels, to enhance its global market reach and position.

Sports marketing – the brand internationalization booster

Not long ago, Real Madrid‘s trip to China, the first World War had ended in the Beijing Workers Stadium. As the world’s most influential soccer clubs, Real Madrid have attracted numerous wherever the eye. This time, China has the world’s top soccer team and Real Madrid soccer star’s passion for the collision, it is not already hundreds of millions of fans crazy. Smart retailers have long recognized that the sports opportunities hidden behind China‘s fashion industry giant seven wolves that these businesses in one example, seven wolves from Real Madrid in the sports marketing, sponsorship activities, after the first pot of gold, Also in this year to snatch the initiative, once again Real Madrid China Tour 2005, the only designated clothing sponsor.

Seven wolves as an innovative clothing company, they advocated self-reliance, hard struggle, forever strong brand positioning in the country has a high reputation, but is little known abroad. Enterprises to go abroad in the world, with sporting events, take the United Way brand, will be the road to internationalization, business shortcuts. The world-renowned Real Madrid once again to China, will undoubtedly take the brand for the seven wolves joint marketing provides a good opportunity.

Mentioned “7 Wolf”, it is easy to think of a unique male image??? Fight hard, and always be strong, this style casual Men’s fashion also stands out. Compared with other domestic leisure suit, “7 Wolf” brand positioning and create a unique and futuristic. 7 Wolf “Wolf” the shaping of national culture, with the “wolf” nature of the spirit of the struggle metaphor shape and enjoy the spirit, struggling through the fashion point of view of men as to provide a variety of business, leisure and sports occasions needs, but also with their aesthetic standards of products and brands.

“7 Wolf” with “Real” chasing their demeanor, not only further enhance brand personality, but also enhance the communication with the target consumer groups. The public through the very edge of the “Real” Chinese line the sports event, seven wolves were the target population pool a great opportunity for emotional identification, strong support for the branding.

As the world’s most influential clubs, Real Madrid have attracted many fans, wherever the eye, can in the shortest time will be the public’s attention in one place, plus the popularity of television , and dissemination of technology, limitations of time and space to break the game, which greatly enhanced the influence of social events, as long as they can spread between events, it must be 7 to enhance the brand image of the wolf land. More importantly, males represented a symbol of Real Madrid and seven wolves are very consistent brand meaning, which will play a superposition of the spread of the brand enhancement.

Not difficult to see, enterprise managers have recognized, sports marketing, both from advertising effect, or enhance brand awareness, there are a powerful magnetic field effect. If the excuse properly, through a series of innovative marketing activities will not only attract the attention of consumers, to increase sales and profit goals, more importantly, the respect of sports justice, fairness can enable enterprises to enhance brand value to a higher level.

The highest state of international brands is localized

In the sports industry, the Chinese market has great potential no doubt, from the NBA, Real Madrid, F1 and other top international sports giant has landed, you can see this point. The club’s trip to the main purpose is to enhance the club’s worldwide brand value needs the fans of “The Scream” and identity.

It is understood that, in 2003, in Fujian, Zhejiang area, most residents simply do not know what “Beckham”, but they know that “seven wolves” is a men’s brand in Fujian. In 2003, the “Real” in the eyes of most Chinese people is still an unfamiliar term; today’s “Real” almost become a household term. Present “Real” brand value in China increased more than 10 times in 2003. 2003 Real Madrid’s visit to China less than 10 days, if there is no spread of late, two years later, it is impossible to have such a high reputation and value. 7 Wolf “hard, aggressive, eager to win” the brand personality and the “club spirit” of a high degree of agreement with each other to promote the brands of both Real Madrid is undoubtedly important process of localization. Therefore, the total value has reached 23 million euros, “Madrid” star image use rights in China, only a few million yuan prices, in the long run, is relatively cost-effective.

Seven wolves and Real Madrid’s marriage, it should be said that the former through sports marketing into the international, the latter’s marriage with Chinese enterprises to realize the brand localization, can be said that co-second time to enable them to globalization in this way, all a step further.

Effect of sports marketing in terms of products, or enhance the brand recognition on both a strong magnetic field effect. Comment Large In Small

I am China Chemicals Products writer, reports some information about optical rotary encoder , manual pulse generator.

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