Sports Marketing: Brand Communication Solution – Sports And Leisure Industry

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Cheap Flights to Madrid

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Ibiza

08.04.2017

16.04.2017

Tickets from 42

Milan

10.05.2017

11.05.2017

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London

06.05.2017

20.05.2017

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Palma de Mallorca

17.05.2017

19.05.2017

Tickets from 62

Lisbon

09.10.2017

13.10.2017

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Barcelona

19.04.2017

19.04.2017

Tickets from 76

Alicante

01.06.2017

05.06.2017

Tickets from 77

Frankfurt

10.05.2017

17.05.2017

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Valencia

31.07.2017

01.08.2017

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Warsaw

10.04.2017

31.05.2017

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Brussels

22.04.2017

06.05.2017

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Rome

12.05.2017

14.05.2017

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Amsterdam

08.06.2017

11.06.2017

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Prague

10.01.2018

13.01.2018

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Vilnius

26.04.2017

03.05.2017

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Berlin

28.04.2017

11.05.2017

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Sofia

05.12.2017

12.12.2017

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Paris

03.07.2017

06.08.2017

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Helsinki

04.08.2017

18.08.2017

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Casablanca

11.04.2017

20.04.2017

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Bucharest

28.04.2017

01.05.2017

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Cologne

19.04.2017

23.04.2017

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Kiev

25.11.2017

02.12.2017

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Luqa

08.09.2017

15.09.2017

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Riga

12.06.2017

19.06.2017

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Saint Petersburg

03.10.2017

05.10.2017

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Venice

25.05.2017

25.05.2017

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Moscow

15.01.2018

21.01.2018

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Minsk

17.07.2017

26.07.2017

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Rzeszow

12.04.2017

31.05.2017

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Zagreb

11.05.2017

16.05.2017

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Turin

10.04.2017

12.04.2017

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Split

10.05.2017

16.05.2017

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Tbilisi

25.09.2017

03.10.2017

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Tallinn

03.07.2017

17.07.2017

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Gdansk

02.06.2017

10.06.2017

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Munich

18.04.2017

20.04.2017

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Samara

27.08.2017

09.09.2017

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Zurich

08.04.2017

10.04.2017

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Dusseldorf

18.04.2017

19.04.2017

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Chisinau

08.06.2017

12.06.2017

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Dublin

30.06.2017

02.07.2017

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Kutaisi

01.08.2017

06.08.2017

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Ufa

08.10.2017

23.10.2017

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Stuttgart

14.04.2017

16.04.2017

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Sibiu

06.05.2017

12.05.2017

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Perm

13.05.2017

27.05.2017

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Lviv

01.08.2017

13.08.2017

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Naples

22.04.2017

25.04.2017

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Tel Aviv-Yafo

18.05.2017

21.05.2017

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Rostov

27.02.2018

14.03.2018

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Florence

30.03.2017

30.03.2017

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Nizhniy Novgorod

28.05.2017

20.06.2017

Tickets from 310

Kazan

01.06.2017

14.06.2017

Tickets from 311

Geneva

18.04.2017

18.04.2017

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Novosibirsk

13.05.2017

10.06.2017

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Tirana

27.04.2017

01.05.2017

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Ekaterinburg

14.06.2017

17.06.2017

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Krasnodar

04.09.2017

29.09.2017

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Yerevan

12.09.2017

20.09.2017

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Sochi

08.04.2017

18.04.2017

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Bishkek

10.05.2017

24.05.2017

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Reggio Calabria

18.04.2017

24.04.2017

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Stavropol

04.07.2017

12.07.2017

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Chelyabinsk

22.05.2017

05.06.2017

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New York

09.05.2017

21.05.2017

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Tyumen

14.08.2017

04.09.2017

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Barnaul

19.09.2017

26.09.2017

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Boston

19.05.2017

27.05.2017

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Krasnojarsk

12.05.2017

07.06.2017

Tickets from 429

Miami

08.09.2017

17.09.2017

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Mineralnye Vody

01.07.2017

09.07.2017

Tickets from 435

Amman

23.04.2017

29.04.2017

Tickets from 441

Almaty

07.08.2017

16.08.2017

Tickets from 444

Luxembourg

30.03.2017

30.03.2017

Tickets from 447

Astana

01.08.2017

08.08.2017

Tickets from 452

Voronezh

01.05.2017

11.05.2017

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BAK

01.08.2017

05.08.2017

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Kuwait City

16.04.2017

20.04.2017

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Odessa

01.04.2017

10.04.2017

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Tomsk

03.09.2017

28.09.2017

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Kharkiv

21.04.2017

30.04.2017

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Johannesburg

03.07.2017

25.07.2017

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Philadelphia

17.04.2017

06.06.2017

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Novokuznetsk

01.08.2017

18.08.2017

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Irkutsk

24.04.2017

14.05.2017

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São Paulo

09.12.2017

03.01.2018

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Chicago

25.04.2017

01.05.2017

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Taipei

10.05.2017

15.05.2017

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Mexico City

12.10.2017

20.10.2017

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Guatemala City

22.11.2017

29.11.2017

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Los Angeles

28.04.2017

07.05.2017

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Panama City

02.08.2017

15.08.2017

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Bogota

07.05.2017

21.05.2017

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Vladivostok

01.11.2017

13.11.2017

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Rio de Janeiro

06.08.2017

20.08.2017

Tickets from 686

Omsk

25.06.2017

26.06.2017

Tickets from 694

Cali

06.05.2017

31.05.2017

Tickets from 726

Shanghai

25.04.2017

03.05.2017

Tickets from 741

Pereira

02.05.2017

31.05.2017

Tickets from 754


Both domestic and global multinational giants or large walk the road of sports marketing is an indisputable fact. Sponsorship from the Australian Haier Tigers, ZTE became the Athens Olympic Games to Samsung network equipment providers committed to the Olympic Games for several years, wireless communications equipment, global cooperation … …, we find that they are coincidentally with this big sports marketing, focused on creating enterprise The international brands and channels, to enhance its global market reach and position.

Sports marketing – the brand internationalization booster

Not long ago, Real Madrid‘s trip to China, the first World War had ended in the Beijing Workers Stadium. As the world’s most influential soccer clubs, Real Madrid have attracted numerous wherever the eye. This time, China has the world’s top soccer team and Real Madrid soccer star’s passion for the collision, it is not already hundreds of millions of fans crazy. Smart retailers have long recognized that the sports opportunities hidden behind China‘s fashion industry giant seven wolves that these businesses in one example, seven wolves from Real Madrid in the sports marketing, sponsorship activities, after the first pot of gold, Also in this year to snatch the initiative, once again Real Madrid China Tour 2005, the only designated clothing sponsor.

Seven wolves as an innovative clothing company, they advocated self-reliance, hard struggle, forever strong brand positioning in the country has a high reputation, but is little known abroad. Enterprises to go abroad in the world, with sporting events, take the United Way brand, will be the road to internationalization, business shortcuts. The world-renowned Real Madrid once again to China, will undoubtedly take the brand for the seven wolves joint marketing provides a good opportunity.

Mentioned “7 Wolf”, it is easy to think of a unique male image??? Fight hard, and always be strong, this style casual Men’s fashion also stands out. Compared with other domestic leisure suit, “7 Wolf” brand positioning and create a unique and futuristic. 7 Wolf “Wolf” the shaping of national culture, with the “wolf” nature of the spirit of the struggle metaphor shape and enjoy the spirit, struggling through the fashion point of view of men as to provide a variety of business, leisure and sports occasions needs, but also with their aesthetic standards of products and brands.

“7 Wolf” with “Real” chasing their demeanor, not only further enhance brand personality, but also enhance the communication with the target consumer groups. The public through the very edge of the “Real” Chinese line the sports event, seven wolves were the target population pool a great opportunity for emotional identification, strong support for the branding.

As the world’s most influential clubs, Real Madrid have attracted many fans, wherever the eye, can in the shortest time will be the public’s attention in one place, plus the popularity of television , and dissemination of technology, limitations of time and space to break the game, which greatly enhanced the influence of social events, as long as they can spread between events, it must be 7 to enhance the brand image of the wolf land. More importantly, males represented a symbol of Real Madrid and seven wolves are very consistent brand meaning, which will play a superposition of the spread of the brand enhancement.

Not difficult to see, enterprise managers have recognized, sports marketing, both from advertising effect, or enhance brand awareness, there are a powerful magnetic field effect. If the excuse properly, through a series of innovative marketing activities will not only attract the attention of consumers, to increase sales and profit goals, more importantly, the respect of sports justice, fairness can enable enterprises to enhance brand value to a higher level.

The highest state of international brands is localized

In the sports industry, the Chinese market has great potential no doubt, from the NBA, Real Madrid, F1 and other top international sports giant has landed, you can see this point. The club’s trip to the main purpose is to enhance the club’s worldwide brand value needs the fans of “The Scream” and identity.

It is understood that, in 2003, in Fujian, Zhejiang area, most residents simply do not know what “Beckham”, but they know that “seven wolves” is a men’s brand in Fujian. In 2003, the “Real” in the eyes of most Chinese people is still an unfamiliar term; today’s “Real” almost become a household term. Present “Real” brand value in China increased more than 10 times in 2003. 2003 Real Madrid’s visit to China less than 10 days, if there is no spread of late, two years later, it is impossible to have such a high reputation and value. 7 Wolf “hard, aggressive, eager to win” the brand personality and the “club spirit” of a high degree of agreement with each other to promote the brands of both Real Madrid is undoubtedly important process of localization. Therefore, the total value has reached 23 million euros, “Madrid” star image use rights in China, only a few million yuan prices, in the long run, is relatively cost-effective.

Seven wolves and Real Madrid’s marriage, it should be said that the former through sports marketing into the international, the latter’s marriage with Chinese enterprises to realize the brand localization, can be said that co-second time to enable them to globalization in this way, all a step further.

Effect of sports marketing in terms of products, or enhance the brand recognition on both a strong magnetic field effect. Comment Large In Small

I am China Chemicals Products writer, reports some information about optical rotary encoder , manual pulse generator.

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